Privacy Policy

Last Updated: January 23, 2025

Introduction

This Privacy Policy explains how Homeplate (Pty) Ltd ("we", "us", "our", or "Homeplate"), collects, uses, shares, and protects your information when you use our mobile applications: HPDriver, Homeplate, and HPVendor (collectively referred to as "Apps"). This policy applies to all applications developed and published by Homeplate (Pty) Ltd on Google Play, Apple App Store, and other platforms.

🏢 Developer Information

Company: Homeplate (Pty) Ltd
Registration: South African Private Company
Contact: privacy@homeplatebrands.co.za
Data Protection Officer: privacy@homeplatebrands.co.za
Address: South Africa
Apps Published: HPDriver, Homeplate, HPVendor

Information We Collect

We collect several types of information from and about users of our Apps, including:

Personal Information You Provide

  • Account registration information (name, email address, phone number, physical address)
  • Profile information and preferences
  • Payment and billing information (processed by secure third-party processors)
  • Communications with customer support
  • Feedback, reviews, and user-generated content

App-Specific Information

  • HPVendor App: Business information, menu items, pricing, operational hours, business verification documents
  • HPDriver App: Vehicle information, delivery routes, earnings data, driver verification documents
  • Homeplate App: Order history, food preferences, delivery addresses, favorite restaurants

Automatically Collected Information

  • Device information (device type, operating system, unique device identifiers, IP address)
  • App usage data (features used, time spent, crash reports)
  • Location information (when you enable location services)
  • Log files and analytics data
  • Cookie and similar tracking technologies data

App Permissions

Our Apps request specific permissions to provide functionality. You can manage these permissions in your device settings:

HPDriver App

  • • Location: Route planning & tracking
  • • Camera: Delivery verification
  • • Storage: Local delivery records
  • • Notifications: New delivery alerts
  • • Contacts: Optional referrals
  • • Phone: Customer contact

Homeplate App

  • • Location: Find nearby restaurants
  • • Camera: QR code scanning
  • • Storage: Save receipts & favorites
  • • Notifications: Order updates
  • • Contacts: Optional sharing
  • • Microphone: Voice search

HPVendor App

  • • Camera: Menu photos & QR codes
  • • Storage: Menu data storage
  • • Notifications: Order alerts
  • • Microphone: Voice commands
  • • Location: Business verification
  • • Calendar: Operating hours

Data Safety & Security

Homeplate (Pty) Ltd implements comprehensive security measures:

  • Encryption: All data transmission uses industry-standard SSL/TLS encryption
  • Access Controls: Strict access limitations to authorized personnel only
  • Data Minimization: We collect only necessary data for app functionality
  • Regular Audits: Ongoing security assessments and updates
  • Incident Response: Immediate notification procedures for any data breaches
  • Third-Party Compliance: All partners maintain equivalent security standards

How We Use Your Information

We use your information for the following purposes:

Core App Functionality

  • Provide and maintain app services
  • Process orders, payments, and deliveries
  • Manage user accounts and authentication
  • Enable communication between users (customers, drivers, vendors)
  • Provide customer support and resolve issues

Service Improvement

  • Analyze usage patterns and app performance
  • Develop new features and functionality
  • Personalize user experience and recommendations
  • Conduct research and analytics

Legal and Safety

  • Prevent fraud and ensure platform security
  • Comply with legal obligations and regulations
  • Protect rights and safety of users and the public
  • Resolve disputes and enforce terms of service

Advertising and Marketing

Our Advertising Approach

HPDriver App:

No third-party advertising. Only direct communications about earnings opportunities and platform updates.

Homeplate App:

Promotional offers from platform vendors only. No external advertising. Opt-out available in settings.

HPVendor App:

Business tools and feature announcements only. No advertising content.

Information Sharing

We share your information only in these specific circumstances:

  • Service Providers: Payment processors, delivery services, analytics providers (under strict data protection agreements)
  • Platform Functionality: Sharing necessary information between users for order fulfillment (driver location, vendor details)
  • Legal Requirements: When required by law, court order, or government request
  • Business Transfers: In case of merger, acquisition, or asset sale (with user notification)
  • Safety & Security: To protect against fraud, abuse, or safety threats

❌ We do NOT sell your personal information to third parties for monetary gain.

Your Privacy Rights

Under applicable privacy laws (including South Africa's POPI Act), you have these rights:

Access & Portability

  • • Request copies of your data
  • • Export your information
  • • Know what data we have

Control & Correction

  • • Correct inaccurate information
  • • Update your preferences
  • • Withdraw consent

Deletion & Objection

  • • Delete your account & data
  • • Object to data processing
  • • Restrict data use

Legal Recourse

  • • File complaints with regulators
  • • Seek legal remedies
  • • Contact data protection authorities

Account & Data Deletion

🗑️ Delete Your Account & Data

Option 1: In-App Deletion

  • HPDriver: Profile → Settings → Privacy → "Delete My Account"
  • Homeplate: Account → Privacy Settings → "Delete Account"
  • HPVendor: Settings → Account Management → "Delete Account Data"

Option 2: Email Request

  1. Email: privacy@homeplatebrands.co.za
  2. Subject: "Account Deletion Request"
  3. Include: Full name, email, phone number, app(s) used
  4. We'll respond within 7 days, complete within 30 days

What Gets Deleted

  • All personal information and account data
  • Order history and preferences
  • User-generated content and reviews
  • Device and usage analytics tied to your account
  • Marketing preferences and communications

Note: Some data may be retained for legal compliance (financial records, fraud prevention) as required by law.

Data Retention

We retain your information only as long as necessary:

  • Active Accounts: While your account is active and for legitimate business purposes
  • Deleted Accounts: 30 days for complete removal, up to 90 days in backups
  • Legal Requirements: As required by applicable laws (tax, financial, safety records)
  • Aggregated Data: Anonymized analytics data may be retained indefinitely

Children's Privacy

👶 Age Restrictions

Our apps are not intended for children under 18. We do not knowingly collect personal information from minors. If you're a parent and believe your child has provided us with personal information, please contact us immediately at privacy@homeplatebrands.co.za.

Third-Party Services

Our apps integrate with these third-party services:

Analytics & Performance

  • Google Analytics
  • Firebase Analytics
  • Crashlytics

Payments & Maps

  • Payment processors
  • Google Maps
  • SMS providers

These services have their own privacy policies. We recommend reviewing them for additional information about their data practices.

International Data Transfers

We are based in South Africa. If we transfer your information internationally, we ensure appropriate safeguards are in place to protect your personal information in accordance with this Privacy Policy and applicable law.

Policy Updates

We may update this Privacy Policy periodically. For significant changes, we'll provide prominent notice through the app or email. We encourage you to review this policy regularly. Continued use of our apps after changes constitutes acceptance of the updated policy.

Contact Us

Privacy Questions & Requests

Data Protection Officer:
privacy@homeplatebrands.co.za
Company:
Homeplate (Pty) Ltd
South Africa

Response Times: Privacy requests acknowledged within 7 days, completed within 30 days. General inquiries responded to within 48 hours.

By using our Apps (HPDriver, Homeplate, and HPVendor), you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.